YouTube views at time of publishing article: 51,043,430. TVC Video was originally published on 13 November 2013. Jean Claude Van Damme performs a spilt while maintaining his balance on 2 moving Volvo trucks, while a soothing Enya soundtrack (“ONLY TIME”) plays on. Poetry in motion? Remind me of John Woo’s shooting style. The 2 trucks are moving slowly in the reverse mode. Purpose of the video was to demonstrate the precision and dynamic steering feature of the new Volvo trucks. The video has garnered over 50 millions views in 2 weeks time and is currently trending. According to representatives from Volvo, there was no trickery involved and the stunt was genuine, aside from the removal of safety equipment during touch-ups.
Here’s a spoof of the TVC ad by Channing Tatum on the set of 21 Jump Street:
YouTube views at time of publishing article: 11,065,612. Spoof Video was originally published on 19 November 2013.