Ever bored when you’re on the plane while they air stewardess are demonstrating the safety guidelines? Fret no more.
The marketing guys at Virgin America Airlines have put together an entertaining and spectacularly choreographed video with glitzy dance moves, stylized rap and snazzy music jumbled up all into one musical/music video/viral marketing video. Holy Guacamole.
This stunt was kinda similar in theory to what Cebu Airlines from the Philippines did in 2010 with Lady Gaga’s song “Just Dance”0 on board a flight 2 years ago. Here’s a refresh:
In addition to the the viral video, there is also an Instagram video going on from now till 22 Nov 2013. Visit http://vxsafetydance.com/ to join a related contest !
Simply dance along to the same music as the video above and submit it on your instagram feed with the hastag #VXsafetydance to stand a chance to win a chance to be a dancer in the hottest in-flight safety video from Virgin America!