Here’s a funny video to introduce a Japanese kind of burger. I think the Ad Agency was inspired by the slew of cutesy Japanese and Korean Pop Music videos such as “BAR BAR BAR” from Crayon Pop. They came up with their own rendition of a music video + prawn burger ad in Japanese pop.

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

Here’s a English subtitled/translated script of the TVC:

Introducing Ebi-Ebi
Gonna eat them, yummy-yummy

First bite, amazing
Second bite, sweet

Ebi, delicious right?
Ebi, sweet right?

Exciting right? Ebi!
So extraordinary! Ebi!

Banana yummy-yummy
Tropical Tango yummy-yummy

Now in Singapore
New Ebi Burger, from McDonald’s

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC


McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC

McDonald's Ebi Burger - Ebi Superstar Dance TVC